![Why are watches from Patek Philippe and Rolex snapped up immediately? It's all about creating desirability – and making them harder to get | South China Morning Post Why are watches from Patek Philippe and Rolex snapped up immediately? It's all about creating desirability – and making them harder to get | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2020/06/23/0d17e9a8-b1e2-11ea-953d-a7ecc5cbd229_image_hires_172519.jpg?itok=ZNdEgEQH&v=1592904326)
Why are watches from Patek Philippe and Rolex snapped up immediately? It's all about creating desirability – and making them harder to get | South China Morning Post
![Label Noir Genève LNT01HS Tourbillon Tsavorite | Patek philippe, Patek philippe nautilus, Patek philippe calatrava Label Noir Genève LNT01HS Tourbillon Tsavorite | Patek philippe, Patek philippe nautilus, Patek philippe calatrava](https://i.pinimg.com/564x/7a/1d/1d/7a1d1d5fdf586cb01960553bcaec6237.jpg)
Label Noir Genève LNT01HS Tourbillon Tsavorite | Patek philippe, Patek philippe nautilus, Patek philippe calatrava
![Louis Vuitton uses advanced materials and watchmaking skills in £236,000 Tambour Curve Flying Tourbillon - WatchPro USA Louis Vuitton uses advanced materials and watchmaking skills in £236,000 Tambour Curve Flying Tourbillon - WatchPro USA](https://wpusa-aws-media.s3-accelerate.amazonaws.com/2020/03/Apple_watch_series_5-gold-aluminum-case-pomegranate-band-and-space-gray-aluminum-case-pine-green-band-091019.jpg)
Louis Vuitton uses advanced materials and watchmaking skills in £236,000 Tambour Curve Flying Tourbillon - WatchPro USA
![MY YEAR WITH: The Casio G-Shock Full Metal GMW-B5000GD-9. Did the gold eventually get old? - Time and Tide Watches MY YEAR WITH: The Casio G-Shock Full Metal GMW-B5000GD-9. Did the gold eventually get old? - Time and Tide Watches](https://timeandtidewatches.com/wp-content/uploads/2020/10/H.-Moser-Cie-Swiss-Alp-Watch-Concept-Black.jpg)
MY YEAR WITH: The Casio G-Shock Full Metal GMW-B5000GD-9. Did the gold eventually get old? - Time and Tide Watches
![5 superhero watches: Marvel and DC Comics characters meet Rolex and Audemars Piguet in these coveted comic book timepiece collabs, selling for up to US$5 million | South China Morning Post 5 superhero watches: Marvel and DC Comics characters meet Rolex and Audemars Piguet in these coveted comic book timepiece collabs, selling for up to US$5 million | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/05/02/72281a85-1edf-4bd7-b31d-310ba1dc0159_4e9e912d.jpg)
5 superhero watches: Marvel and DC Comics characters meet Rolex and Audemars Piguet in these coveted comic book timepiece collabs, selling for up to US$5 million | South China Morning Post
![Apple Watch Series 5 Debuts Always-On Display Sale - The Best Swiss Watch Fix, Repair, Maintenance & Care Tips Online Apple Watch Series 5 Debuts Always-On Display Sale - The Best Swiss Watch Fix, Repair, Maintenance & Care Tips Online](https://www.bestfixwatch.biz/wp-content/uploads/2020/07/1302_Apple-Watch-Series-5_Titanium_Ceramic-xlarge.jpg)
Apple Watch Series 5 Debuts Always-On Display Sale - The Best Swiss Watch Fix, Repair, Maintenance & Care Tips Online
![An open letter to the Swiss watch industry, in reaction to "Apple being second behind Rolex" - Monochrome Watches An open letter to the Swiss watch industry, in reaction to "Apple being second behind Rolex" - Monochrome Watches](https://k8q7r7a2.stackpathcdn.com/wp-content/uploads/2016/09/Swiss-watch-industry-vs.-smart-watches-and-apple-watch-2.jpg)